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Transitioned a leading iot analytics company to an account based sales development model in 60 days. 

Saw an 80% increase in first meetings with target accounts
1000+ new target accounts created
30% of leads database auto converted into these accounts

 After discovering 57% of unconverted leads matched accounts, Lane Four’s Match View allowed SDR’s to transition to an ABM strategy in just 3 weeks.

A software security company saw 40% of accounts without contacts had at least 1 related lead

A silicon valley unicorn had 55% of MQL’s assigned based on matched account data

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