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Customer Successes
How Lane Four has helped SaaS software companies
  • Transitioned a leading IoT analytics company to an account-based sales development model in just 60 days
  • Increased first meetings with target accounts by 80%
  • Created 1000+ new target accounts, with 30% of the leads database auto-converted into these accounts
  • Transitioned SDRs to an ABM strategy in just 3 weeks after Lane Four’s matched view showed that 57% of unconverted leads matched accounts
  • Matched at least 1 related lead to 40% of accounts without contacts
  • Assigned 55% of MQLs based on matched account data for a Silicon Valley unicorn
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