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About

Get leads to the right people in real-time.

Lane Four is a 100% native, account-based lead management app on the Salesforce AppExchange that bridge the gap between marketing automation and Salesforce.
Whether you’re running Pardot, Eloqua, Marketo, HubSpot, or another marketing automation system, you can use Lane Four to automate additional key ABM processes—improving operational efficiency, decreasing lead response time, and increasing conversion rates.

Lane Four is 100% native to Salesforce. Because why rebuild what you already have?

Salesforce is at the core of your company, and already contains 90% of what you need to power your ABM strategy. All you need are a few additional pieces to help you quickly get the right leads to the right reps. That’s where Lane Four comes in.
What are the benefits of using a 100% native app?

Easy to Configure

Access the admin side of everything that makes routing features work—customization is a click away.

Regular Upgrades

Running on Salesforce technology means that Lane Four users benefit when the overall Salesforce tech is improved.

Built-In Expertise

Use a tool built by Salesforce experts who can answer any question you might have along the way.

Lower Cost

Relying on the Salesforce framework means we didn’t have to invest in building new technology. The result? A competitive, affordable price.

Questions? Get in touch. We’d love to hear from you.

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