Matching Records

A record on its own can be a source of confusion, but with the thousands that an average database has, unassociated records can become a massive headache. In this day and age of big data, the ability to have your records speak to one another is proving to be a huge boon for organizations. Establishing an interconnected network of records is your first and most vital step in simplifying your experience with account-based marketing. We’ll make sure that you’re well prepared to take that step forward.

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  • Introducing the Lane Four Visual Router

    Introducing the Lane Four Visual Router

    Do you want to manage your routing process in an intuitive and easy-to-use way? Now you can, using Lane Four’s new visual router. Our visual router is configured through the Salesforce Flow Designer, a powerful tool that ensures that complex routing logic can easily be created, shared and updated. That means you can configure lead, […]
  • Optimizing Salesforce Duplicate and Matching Rules

    Optimizing Salesforce Duplicate and Matching Rules

    Lane Four is 100% native and built directly into Salesforce as it’s based upon the Data.com matching and duplicate rules which are available in all Professional and Enterprise editions of Salesforce.  Our clients have the flexibility to play with infinite combinations. For example: Creating fuzzy matches on account name and lead company name so that “Company Inc.” […]
  • How to Match Leads With Accounts

    How to Match Leads With Accounts

    Lane Four is a 100% native application that lets you make the most of the tools you already have. These rules give Lane Four all potential matches in your Salesforce instance, including fuzzy name matching and domain matches.  These matching rules are available in all Professional and Enterprise editions of Salesforce, and are entirely contained within […]
  • How Junk Data Can Affect Your Business

    How Junk Data Can Affect Your Business

    The world of sales is one that is based on volume - the more leads you have, the better, right? Although more leads can result in more opportunities won, it can also seriously hamper your organization’s performance. Every single lead that comes in is packed with a smorgasbord of information - you have the contact info, account info, geographic info, and so on. As your lead database expands, the oversight you have over your records has to keep pace as well. Many organizations run the risk of becoming overwhelmed by big data from not properly taking advantage of tools at their disposal. So what is junk data first of all?
  • Why Visibility is a Must-have in Record Matching

    Why Visibility is a Must-have in Record Matching

    A dilemma that faces many in the world of sales is the overabundance of information. Every day, organizations receive new information by the minute in the form of leads - it’s not uncommon for a team to run across hundreds, maybe thousands, of leads in a single week. With so many new leads coming in, this bombardment of data makes it very easy for a rep to lose track of key leads.