Views from the Op
Views from the Op

A series of documents dedicated to help you gain access to insights from leaders in sales and marketing operations. Our most recent interview features Grant Shirk from Vera.

Assignment
Assignment

Sometimes, assigning records might not be as clear cut as you might think. With various types of round robin assignments, it’s important to understand the characteristics and challenges behind each of them.

Matching Records
Matching Records

One of the most important features for any organization, the ability to match records is what we do best at Lane Four. Allow us to share some of our expertise with you.

Account-Based Marketing
Account-Based Marketing

To focus on accounts might be a completely new idea for you and your organization, but we’ve been doing it for years. Let us build your knowledge and get you acclimated to the ins-and-outs of the ABM world.

Learning and Practice
Learning & Practice

Takeaways gleaned from professional development activities. Get in touch with us to share your thoughts.

Sales & Marketing Ops