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ABM Strategy

You’ve probably thought a lot about how to align your ABM strategy with sales. But how will Salesforce—the core of your organization—accommodate the changes resulting from your ABM strategy?

And, since ABM will function in parallel with demand generation, how can you ensure that your marketing automation system is fully integrated with Salesforce?

After helping dozens of businesses transition to a blend of inbound and account-based marketing strategies, Lane Four knows exactly how to transform Salesforce into a fully functioning ABM machine.

We can work with you to address the following areas:

  • Statuses in ABM
  • Round Robins
  • Lead Auto Convert Rules
  • MQL Follow-Up Tracking
  • Activity Tracking
  • Reporting Changes
  • Object Changes
  • Working With Account Data
  • Lead To Account Matching
  • Ownership Considerations
  • Assignment Flow
  • When Ownership Changes
Get Salesforce ABM Ready

How will ABM affect your CRM? Our free guide for sales and marketing ops outlines what needs to change in Salesforce to accommodate an ABM strategy.

E-guide preview

Questions? Get in touch. We’d love to hear from you.

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