Your sales representatives and account executives are far and away the most important groups of people for your company. When a lead comes in, you have to decide who that lead is assigned to. With thousands of leads pouring in daily, all organizations have long forgone any form of manual assignment. Round robin assignment takes all the tedium out of assigning leads, and turns to a model based upon automation. How you decide to automate your robins is completely up to you. With the wide variety of customization options, it’s important that you know where to begin.