It’s getting harder and harder to generate inbound leads, which is why you need to track response times on your most important ones—inbound demo requests.
We’ve been getting more and more requests from our clients to closely track the response times on these leads, which is why we’re happy to announce our integration with Salesforce Omni-Channel, to facilitate the dream of the 5-minute SLA on high-value inbound leads.
Here’s how you can achieve a 5-minute SLA with Lane Four and Salesforce Omni-Channel.
STEP 1: LANE FOUR PROCESSES THE LEAD
When an inbound demo request is made, your marketing automation system will create a lead. The Lane Four application follows a sophisticated lead-routing process to de-duplicate the lead and ensure it’s routed to the right person, at the right time.
STEP 2: LANE FOUR ROUTES HIGH-VALUE LEADS FOR REAL-TIME FOLLOW-UP
There are certain leads that need to be followed-up with ASAP. For real-time follow-up, Lane Four will route your absolute-best leads to Salesforce Omni-Channel. Once a lead is pushed to Omni-Channel, it will pop up on the screen of an SDR who is currently logged into Salesforce and ready to follow up on the lead.
In short, your hottest leads will be put directly in front of the right rep. Plus, it’s a Salesforce feature that you likely already own!
STEP 3: TRACK FOLLOW-UP TIME IN BUSINESS HOURS
The Lane Four SLA feature will track exactly how much time it takes a sales rep to follow up on a lead or contact as soon as it is considered to be qualified. This way, you’ll finally be able to track the time it takes a lead owner to follow up on a lead, within that lead owner’s business hours.
SEE IT IN ACTION
Check-out this 4 minute demo video on how the Lane Four application works and integrates with this powerful feature.
BEING NATIVE MATTERS
This is why being a 100%-native Salesforce product matters: With Lane Four, you can tap into the powerful Salesforce tools and features, such as Omni-Channel, that are already available to you.
For a demo on how you, too, can achieve a 5-minute SLA, contact Lane Four today!