We’ve drawn from the key processes that most B2B companies follow. We know the majority of organizations who use demand generation, SRD’s, Account Executives, follow a similar model. Drawing from this experience we created the tools contained in the Lane Four package.
There are four proto-typical processes that our tools help you manage with ease. Our goal is to help you automate these processes, keep you out of spreadsheets, and managing these functions inside Salesforce.
Lane Four is a 100% native Salesforce application designed to help you with key features missing from the core Salesforce model. We want you to stop: assigning leads manually, reporting on leads and contacts in Excel, managing duplicate data, allowing reps to forget about leads and more.
That’s why Lane Four Data has developed a suite of features to allow you to automate process, save time, and manage your company in Salesforce.
There are many applications that will help you enhance Salesforce features, but they often fail to create a comprehensive model that just works. These applications function like gym memberships: You sign up, wait for success, then wonder why the tool doesn’t work six months later.
We take a different approach. Lane Four comes with services built into all agreements. We focus on creating a scaled framework, so we’re able to collaboratively work with you to implement the ideal model to support your business.